Cuebric Case Study
Released April 2024
Commercial
Director | Editor
Case study featured on 60 minutes
Director // Quinn Halleck
Producer // Matt Wassong
Cinematographer // Drew Gardella
Costume Designer // Coxy Chiara
Production Designer // Ellen Olis
Colorist // Christian Whittemore
Prod Co // BoxFort.TV
Cuebric and Disguise Teams
VFX Director: Walter Schulz
Cowboy: Eric Cepeda
Astronaut: January Henry
Full Credits Below
The Goal
Using Cuebric's AI background generator, the goal was to create case study material on ROE Visual's LED volume wall. With less than 7 days of prep, and less than 2 days of generation, our ambitions were to create two unique scenes each pushing Cuebric to its limits
The Execution
Early on, we knew the best way to marry these worlds with Cuebric's backgrounds would be in production design and wardrobe. We treated their background only as an extension. Our workflow consisted of a high-level selection of the two worlds and working backward. Because the backgrounds needed to match our production design, it was important that we secured our wardrobe and set decorations early on.
Because of Ceubric's quick ability to adapt, we could update the background in real time as we replaced set dec pieces. On the day of shooting, changes were also possible for smaller digital assets such as types of bushes. or rock formations.
Credits
Director: Quinn Halleck
Producer: Matt Wassong
Cinematographer: Drew Gardella
1st AC: Nolan Englund
Gaffer: Sam Lynch
Key Grip: Caleb Sherrill
Best Boy Swing: Christian Hernandez
Technocrane Operator: Imad Rhayem
Grip: David Trochimowicz
Costume Designer: Coxy Chiara Rodoni
Production Designer: Ellen Olis
Art PA: Claire Chronis
Art PA: Sam Gilbert
Art PA: David Baker
PA: Hayden Bushfield
Colorist: Christian Whittemore
BTS: Spencer Heaphy
Prod Co: www.BoxFort.TV
Cuebric and Disguise TeamsVFX Director: Walter Schulz
On-set Disguise Supervision: Addy Ghani
Background Designer: Barış Arda Yılmaz
D3 Operator and LED Stage Operator: Carlos Perez
Disguise Onsite Technical Support: Saori Suzuki
Cowboy: Eric Cepeda
Astronaut: January Henry
